A Simple Social Media Engagement Strategy for Entrepreneurs
Growing your social media following is on the top of everyone’s mind lately. And with the changing algorithms, it can be harder than ever to remain authentic and feel confident in your social media presence. Looking to grow that following with ease? Follow this simple social media marketing strategy to see the engagement and growth you’re looking for!
Grow Your Business by Following This One Social Media Rule
I’m just going to cut to the chase, because this isn’t a fancy pants rule.
The rule is simple: engagement is key when it comes to growing your following on social media.
And being the busy, always on the go girl that I know you are, you probably feel like you don’t have enough time to spend engaging on social media for hours on end.
Well here’s the thing - you don’t.
You can see growth in your social media accounts by spending 30 minutes a day on social media. And not just on one platform, I’m talking 30 minutes total.
And you can do it in an authentic, non-sleazy way that doesn’t use bots, apps, or the follow/unfollow bs.
By following the 10-8-5-3-1 rule.
What’s the 10-8-5-3-1 rule?
So glad you asked!
Each number (10, 8, 5, etc.) corresponds to the number of actions you take on a different social media platform each day.
Let me break it down for you!
Repin 10 pins on Pinterest.
This one might be the biggest number, but it’s probably the easiest to do. All you have to do is repin 10 pins to your Pinterest boards or group boards. They can be your own pins, pints from your timeline, or pins from the group boards you’re a part of.
Now I’d recommend that this not be the onlypinning you do. I use Tailwind, a scheduling tool, to schedule 50-60 additional pins per day. But Pinterest rewards those who manually pin some as well, so pinning 10 times a day is a nice easy way to get that requirement checked off!
Comment on 8 Instagram posts.
No lie, this one definitely takes the longest, but it’s the most impactful for my social media presence.
My audience lives, breathes, dies, sells, hates, loves, and is all overInstagram. So I make it a point to be pretty active on there.
But like I like to say, Instagram cannot be the “me me me” show. You can’t expect everyone to just consume your content while you just sit back and don’t share the love.
And no, double tapping someone’s photo isn’t enough.
Get your name and face in front of them by leaving a meaningful, relevant comment that is applicableto their post(I’m looking at you people that comment “love this!” on a post about me being depressed).
This is a great opportunity to connect, support, and provide advice to your target audience!
Provide value to 5 people on Facebook.
Oh Facebook. Real talk, I’m still finding my footing on Facebook.
But I will say that Facebook groups are where it’s at!
Find groups relevant to your business or blog, join them, and participate!
And don’t just respond to the weekly or daily threads that ask you to promote your account or latest post.
Comment some advice on another post in the group with freeadvice.
Congratulate someone on their success and ask them for tips for someone looking to experience the same outcome.
Or make a post of your own in the group sharing some tips or asking for support or advice!
Again, it’s about getting your face and name in front of other people without a sales pitch. That way when you dohave something to pitch, they already know who you are!
Engage with 3 tweets on Twitter.
This one is usually pretty easy to accomplish. I usually hop on Twitter during a break at work, retweet a friend’s new blog post, retweet a couple of positive affirmations or an inspiring quote, and then tweet one thought of my own.
The key with this one is to try to mix up your content so that it’s not just your own posts over and over, and to engage at peak times.
The lifetime of a tweet is somewhere around 20 minutes, so hop on when you know other’s will be active!
DM or mention 1 person on the platform of my choice.
This one is my favorite!
Each day, I personally connect with or shout out one person or account.
Whether it’s me sharing their newest blog post on Twitter.
Or shouting out their webinar or latest accomplishment on my Instagram story.
Or sending them a DM on Instagram asking them a question.
Remind someone else that you value their content and their message. Remind them that you value who they are.
Why? Well yeah, it will help them remember you. And then they’re more likely to check out your content and follow you.
But it’s also just a nice freaking thing to do. And with all the hustle around social media, sometimes kindness and connection are forgotten and lost.
But don’t worry girl, that’s why I’m here to remind you. ;)
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This isn’t a one size fits all method.
Now I laid out how I like to break down my social media engagement, but it might not be the exact formula for you!
I get the majority of my pageviews from Pinterest and see the most engagement on Instagram, so that’s why they are the platforms that I take the most action on.
Maybe your audience lovesTwitter, so you should be spending your 10 on there, and maybe only commenting on 3 Instagram posts!
Just remember to interact where your target audience lives, and that the breakdown can change over time.
Twitter used to be hugefor my audience, but now we’re all on IG.
Change, grow, and adapt with your audience!
And don’t forget - if your audience isn’t on multiple platforms like mine are, then focus in on the 1 or 2 where they arehanging out. Maybe your strategy looks like liking 8 posts on IG and commenting on 5 IG posts and responding to 3 IG stories because your audience lives on Instagram!
Make sure you’re engaging with the right people.
This method isn’t going to be helpful for you if you’re retweeting recipes and you’re a beauty blogger. Or if you’re commenting on your friends posts but they aren’t your target audience.
Looking to find the “right” people to engage with?
Look at who comments on your posts the most. Start by returning the favor!
Then see who else they are following and show them some love (because they are your peers and friends are important!).
Then check out some of the recent or top posts in the hashtags that you use regularly and spread some love there!
You don’t have to do it all in one 30 minute chunk.
Real talk: I make it a goal to repin a couple images on Pinterest everytime I go to the bathroom.
And I do most of my tweeting while I’m waiting for my lunch to heat up in the microwave.
Find small moments in your day to engage, and then step back from the phone and call it done.
Really looking to make more connections? Start conversations in the comments!
And this goes beyond replying to comments that people make on your own posts (which you 100% should be doing if you’re not already!).
Let’s say Sally makes a post, and you see that Angie responded with something that resonates with you.
Why not reply to Angie’s response and let her know that you feel the same way, or you experienced a similar situation, or with some advice if the situation is appropriate!
Because here’s the thing: you all have something in common - you either follow or felt moved by content from the same person. Angie could be your target audience, peer, or a new friend.
Don’t miss out on the chance to make connections, people!
So there you have it! The one simple social media marketing strategy that will help you grow your blog or business!
I’m curious, what social media platform are you most active on and why?